Simple Investor is the AI-powered companion that tells you why your assets move — so you can act with confidence, not guesswork.
Built for modern investors who want clarity, not noise. Simple Investor gives you the tools to understand your portfolio at a glance.
Monitor all your crypto and stock positions in one unified dashboard. Live prices, P&L, and performance — always up to date.
Get plain-English explanations for every price move. Our AI analyzes macroeconomic events, sentiment, and on-chain data to tell you why your assets are moving.
Set percentage change alerts or exact price targets. When triggered, you get a push notification and an AI explanation of what caused the move.
Test your portfolio against historical crises — 2008 crash, COVID selloff, FTX collapse — and future scenarios. Know your risk before it hits.
No complicated setup. Just add your assets and let the AI do the heavy lifting.
Search by ticker and add your crypto or stock holdings. Set the amount and purchase price.
AI scans macro events, news, and on-chain signals to explain what's happening to your portfolio — in plain English.
Set smart alerts, simulate crisis scenarios, and always know your risk exposure before it becomes a problem.
Learn how to build smarter investing habits with tips from our team.
The right diversification strategy can reduce risk without sacrificing upside. Here's what the data says.
Panic selling is the #1 mistake retail investors make. Understanding the "why" behind a move is the antidote.
History doesn't repeat, but it rhymes. Three crashes, three lessons every investor should internalize.
Join thousands of investors who finally understand their portfolio. Free to download, free to start.